Outline the Developments in Mobile Phone Technology over...

Essay Title: Outline the developments in mobile phone technology over the last 20 years and discuss whether the effects are positive or negative. In this world of science and technology, society has made much progress in the last 20 years. The mobile phone is a good example of this change. Mobile phones are now the most widespread communication device replacing fixed line phones, and their number is increasing dramatically every year. This essay will outline the major changes in mobile phone design and network availability during the last two decades and the advantages of this development. In addition, this essay will discuss the disadvantages of using mobile phones. Firstly, the developments have improved phone shape, size and†¦show more content†¦Also, some teenagers use mobile phones to play games and to listen to music all the time and do not pay attention to their studies. Such cheap and useless activities could be seen as a waste of time and money. In this way, useful technology becomes the worst enemy of young people and becomes a hindrance in their progress in this world of competition. In conclusion, the world has changed greatly in the past 20 years and mobile phones are a symbol of this change. Whether their development is positive or negative depends on how they are used. Of course, if individuals choose to use them to improve and develop themselves, then they are a benefit. However, if they are used only for gossip and games then they are not a benefit. Modern technology has provided a brilliant tool to improve our lives but it all depends on the user and how he or she wants to use it. Bibliography: BBC online (2010). The hidden dangers of mobile phones. Available at : http://www.bbc.co.uk/html/mobile_phone_dangers_2afhai.htm (accessed February 1st 2011) Slaght, J. Harben, P. and Pallant, A. (2006) English for Academic Study: Reading and Writing Source Book. 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Benefits And Disadvantages Of Arbitration - 844 Words

3. Discuss the advantages and disadvantages of using arbitration to settle non-labor issues such as consumer complaints, employer-employee disputes, and so on. Find an example from the business world where this was done. Arbitration is a method to submit a resolution in an arbitral, rather than a judicial forum. For non-labor issues, arbitration can be a less expensive solution. One example is The Home Owners Warranty program. A program which aimed to resolve disputes between homeowners and builders. The program was designed between the Home Owners Warranty programs of the National Association of Home Builders. This program started in 1973 as a method of formally resolving disputes through arbitration. The program provided a warranty program, using mediation, and arbitration to resolve differences. Before the warranty program was created, the National Association of Home Builders came to the Federal Mediation and Conciliation Service for advice and assistance on dealing with homeowner disputes. Over the years, the program has expanded across the country through the Magnuson-Moss Bill, assisting the Federal Trade Commission on issuing rules on warranty’s and guaranties. The arbitration occurs while looking at the evidence of a dispute objectively for the best solutions (Barrett, 1985, p. 32). Pros of Arbitration - Arbitration is a way to resolve disputes efficiently, proponents of arbitration commonly point to a number of advantages it offers over litigation, courtShow MoreRelatedMediation in Third Party Intervention919 Words   |  4 Pagesfacilitators (Wilmot, Hocker, 2007). Some formal types of third party intervention are arbitration, adjudication and mediation. 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What leaders do and what constituents expect Free Essays

As man tries to find new alternatives that will create changes in the way they do things, it requires committed and dedicated individuals who shall serve as the catalyst for enactment. At the same time, it seeks to find new dimensions that will allow differences to come in. Seeing this leadership has always been an integral part in facilitating growth and development. We will write a custom essay sample on What leaders do and what constituents expect or any similar topic only for you Order Now Due to this, they can facilitate an avenue that is dynamic and competitive in orientation. Kouzes and Posner book showcases the fundamentals in understanding leadership. It seeks to cater to reader’s insights and opportunities to develop their individual skills in handling complex and difficult situations. Similarly, it offers case studies that can contribute to linking the theoretical value of leadership towards the actual application of such in different scenarios. By grasping the importance of such concept, an individual can be vibrant and adaptive to numerous setback and obstacles in nature. Reflecting on chapter’s one and two, it is vital for managers to recognize their roles in the overall development process within a specific organization or company. They need to revitalize these objectives and create a scenario that is encompassing and beneficial to each of its members and employees. Due to this, they must constantly equip themselves with new ideas and trends that can help sustain optimum performance in any given situation. Moreover, leaders must remain vigilant for the occurrence and escalation of conflict. At its early stage, managers must effectively point out new alternatives and ideas that can help provide solutions to these given setbacks. If ever the problem has been prevalent, head’s of organization and companies must efficiently determine what strategies can be made and practiced so that new trends can emerge. It is through the realization of how a situation can be used as an instrument for growth can mangers exemplify their skills and competency. On the other hand, equipping and recognizing the needed tenets among leaders can help solidify and strengthen their hold in a particular environment. As the workplace becomes diverse and complicated, leaders and managers need to realize that they must continue to improve in their communication and management styles to suit the needs of the majority. Seeing this, this is one process that can help shape their integrity and remain active in their individual endeavors to satisfy familiar goals and objectives. Similarly, this procedure can be enhanced by particularly reinforcing knowledge and skills concerning leadership. This can be established by further training and redefining of values and principles surrounding a particular realm. By constantly initiating training, management and companies can ensure that they are committed towards ensuring that accountability and effectiveness remain a key point in their system. In the end, leaders have the capability and potential to enact changes. However, one important determinant in administering these ideas is their understanding of specific goals and values that are associated with the trait. By seeking to reinforce objectives and maintaining integrity amidst the elements of controversies and setbacks, companies and organizations can push forward their interest while establishing a healthy relationship among its peers. How to cite What leaders do and what constituents expect, Papers

Natural Dyes as Colored Paste free essay sample

Paste is an adhesive starch product. This study shows that we can create our own colored paste without much need of time and money and by performing easy steps. In this way, this investigatory project can help in the budget of students when they can’t afford to buy the expensive colored glue and it can also help as an additional source of income. It’s safe because the ingredients used are cassava starch, water, natural dyes from plants, and alum. Alum as preservative to prolong shelf-life, starch and water as the adhesive solution and natural dyes such as alugbate seeds, turmeric roots and cassava leaves were tested as coloring for this paste by grinding, soaking and squeezing. Heating the solution brought upon its stickiness due to starch. We can also use other colors from plants through further research and study for improvement of colored paste quality. As students, we can be practical by using our heads and hands instead of wasting our money. We will write a custom essay sample on Natural Dyes as Colored Paste or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This project doesn’t need much time and money. The basic ingredients are cassava starch, water, alum, and natural dyes from plants. Statement of the Problem This study sought to answer the following problems: 1. ) Can we produce natural dyes from annatto seeds, roots of turmeric and cassava leaves and paste from cassava starch and alum? 2. ) Is the paste safe to use? Objectives The study aims to: 1. ) Make a non-toxic paste. 2. ) Make a cheaper paste. 3. ) Find out if cassava leaves can be used as natural dye. Significance of the Study The significance of the study is that we can produce colored paste without wasting time and money. In cases when you need to use glue at that very moment because you have to make an assignment and you go to the store which is far and no glue is available, you can make your own colored paste at home without the burden of paying for your jeepney fare or gasoline and buying expensive glues from bookstores. Another importance is that it can be used as an additional source of income if there are students with financial problems and no permanent job. Scope and Limitations The study used alugbate seeds, turmeric roots and cassava leaves as coloring. In the first experiment, we used cassava leaves as coloring. We found out that the corresponding color to the leaves was a very faint green but when the heating process was done, the color became grayish white. The paste’s stickiness lasted for a week. In the second experiment, we used turmeric roots as coloring. The paste’s color and stickiness lasted for a week. In the third experiment, alugbate seeds were used as the colouring. The paste lasted for only three days. The dyes are produced only to make colored paste. Chapter III: Mehodology Materials and Equipment * * Natural dye * Cassava Starch * Hot water * Alum * Strainer * Stove * Casserole * Mortar and Pestle * Container * Graduated Cylinder * Beaker * Bowl * Knife Procedure First and foremost, prepare all the needed materials. Then, segregate the seeds from the leaves and roots. Note: Do each extraction and decoction separately. Extract the coloring from the alugbate seeds and turmeric roots by grinding them in the mortar and pestle and squeeze then soak in cup of hot water in bowl.

With Malice Toward None By Stephen B.Oates Essays - Lincoln Family

With Malice Toward None by Stephen B.Oates About the Author Stephen B. Oates is a professor of history at the University of Massachusetts, Amherst, and the author of eight other books, including The Fires of Jubilee and To Purge This Land with Blood. His task in this biography was to perpetuate Lincoln as he was in the days he lived. His purpose of this biography was to bring the past into the present for us and his students. The Life of Abraham Lincoln Although other states such as Indiana lay claim to his birth, most sources agree that Abraham Lincoln was born on February 12, 1809, in a backwoods cabin in Hodgeville, Kentucky. In an interview during his campaign for the presidency in 1860 Lincoln described his adolescence as "the short and simple annals of the poor." (p 30). His father Thomas was a farmer who married Nancy Hanks, his mother, in 1806. Lincoln had one sister, Sarah, who was born in 1807. The Lincoln family was more financially comfortable than most despite the common historical picture of complete poverty. They moved to Indiana because of the shaky system of land titles in Kentucky. Because the Lincoln's arrived in Spencer County at the same time as winter, Thomas only had time to construct a "half-faced camp." Made of logs and boughs, it was enclosed on only three sides with a roaring fire for the fourth. The nearest water supply was a mile away, and the family had to survive on the abundance of wild game in the ar ea. Less than two years after the move to Indiana, Mrs. Lincoln caught a horrible frontier disease known as "milk sick.". Thomas Lincoln returned to Kentucky to find a new wife. On December 2 he married Sarah Bush Johnston, a widow with three children, and took them all back to Indiana. Although there were now eight people living in the small shelter, the Lincoln children, especially Abe, adored their new stepmother who played a key role in making sure that Abe at least had some formal education, amounting to a little less than a year in all. To support his family it was necessary that Abe worked for a wage on nearby farms. "He was strong and a great athlete, but Abe preferred to read instead. Although few books were available to a backwoods boy such as himself, anything that he could obtain he would read tenaciously" (p 56). Although his formal education had come to an end, his self-education was just beginning. After a three month flatboat journey along the Ohio and Mississippi, t he 19 year old Lincoln returned to Indiana with an enthusiasm for the lifestyles that he had just encountered. Unfortunately, his new-found joy did not last long as his sister Sarah died in childbirth on January 20, 1828. In 1830 the Lincoln family decided to leave Indiana in hopes of a better future in Illinois. It was soon thereafter that Abraham became a leader in the town of New Salem while operating a store and managing a mill. The next step for such an ambitious man was obvious--he entered politics, finishing eighth out of thirteen in a race for the Illinois House of Representatives in August of 1832. Abraham Lincoln was a strong supporter of Whig founder Henry Clay and his "American System." This system that arose from the National Rebublicans of 1824 was in opposition to the powerful Democratic party of President Andrew Jackson. Lincoln agreed with Clay that the government should be a positive force with the purpose of serving the people. Internal improvements were high on b oth mens' lists, and this stand made the relatively unknown Lincoln popular in rural Illinois from the start. As the Whigs rose in stature throughout the 1830's, so did Lincoln, but not without paying his dues along the way. For eighty days in the spring and early summer of 1832 Lincoln served in the military. On a constant search for Black Hawk, war leader of the Sauk and Fox Indians, he never saw any fighting but he did prove to be a superior leader of men in some of the most trying situations, including threats of desertion. "In return for his eleven and a

Presidents are Ambassadors

Presidents are Ambassadors Free Online Research Papers All presidents are ambassadors of their own countries. Although a presidents job is a huge job with gigantic responsibilities it doesnt differ from any other profession; for each and every job shares the same characteristic which is: serving the country for the sake of the nations prosperity. It is well known that every four years a new president is elected by the Americans to lead the United States of America. Since the United States is considered to be the role model and an elite government of the whole world and so is its president, many things are expected from this strong body. We lead the world, by deed and example (The American Moments). Sadly for the past few years the United States has disappointed not only its people but also the whole world for it hasnt yet fulfilled what is expected from it. On November 4, in the year 2008, stood and for the first time an African American, humble and most determined newly elected American president by the name of Barack Obama and gave a b rilliant speech; A speech that will be marked to be the new dawn to all citizens of the United States of America and the whole world. Although his speech wasn’t that long, it was very comprehensive and effective. He gives an oath to make change in the aspects of the war in Iraq, the global warming threat, education and many other threatening aspects. In his speech Obama directs his citizens with, Pathos, Logos and Ethos in order to deliver his message which is: a new vision, inevitable change, and unity of the whole universe. Pathos is the call for emotions, beliefs and values. Obamas use of pathos is everywhere in the speech. He addressed the doubtful and pessimists by saying If there is anyone out there who still doubts that America is a place where all things are possible†¦; who still questions the power of our democracy, tonight is your answer (Barack Obama 2008). Obama wants his citizens to trust and believe in their country. He also wanted to make no room for the cynical and doubtful individuals by saying those who have been told for so long†¦to be cynical†¦and doubtful†¦to put their hands on the arc of history and bend it once more toward the hope of a better day (Barack Obama 2008). Obama wants to spread his strong hope, faith and ambition in his country and fellow supporters. Now it’s our moment to lead - our generation’s time to tell another great American story (American Moment). He believes that with the right planning and the right decisions a better Americ a and eventually a better world will rise. Obama believes Americans should be patriotic and caring for each other. Again he is spurring the feeling of loyalty and unity when saying In this country, we rise or fall as one nation - as one people (Barack Obama 2008). Logos is the appeal to facts, assumptions and reason. Barack Obama utilizes logos in his speech to further deliver his message that Americans are able to do the task at hand. He appeals to Americas great history, struggle of survival, and progress by telling a story of a 106 year old African American woman called Ann Nixon, who just gave her vote to Obama in this years elections. He says She was born just a generation past slavery; a time when there were no cars on the road or planes in the sky; when someone like her couldnt vote for two reasons - because she was a woman and because of the color of her skin (Obama 2008). Going more in depth in Obamas speech, he uses more logos when talking about his campaign such as It was built by working men and women who dug into what little savings they had to give five dollars and ten dollars and twenty dollars to the cause(Barack Obama 2008) to illustrate all that he went through during his campaigning period just to be who he is now. He wants Americans to have hope and faith in themselves; hope for a change and faith to ensure it. Further more Obama stresses on the Americans ability to succeed by using the phrase yes we can more than four times in his speech. He believes in his people and thinks they should believe in themselves. In Obamas speech he approaches his audience personally by appealing to ethos to ensure his credibility and morals. During his strong and emotional words, Obama shows his audience how he is, not only as a leader or president, but also as a father and husband. Ethos appears in several parts in his speech. First he mentions his deep thanks towards senator McCain and Governor Palin by saying I congratulate him and Gov. Palin for all they have achieved, and I look forward to working with them to renew this nations promise in the months ahead (Obama 2008). This shows a lot about Obamas personality. These honorable words show his sportsmanship and how noble he really is. Second, he mentions his vice president Joe Biden by saying I want to thank my partner in this journey, a man who campaigned from his heart and spoke for the men and women he grew up with on the streets of Scranton and rode with on that train home to Delaware. This shows how respectful and humble this 47 year old man is. Thi rd, he mentions his deep thanks to his wife saying about her I would not be standing here tonight without the unyielding support of my best friend for the last 16 years, the rock of our family and the love of my life, our nations next first lady, Michelle Obama (Obama 2008). Fourth, he then mentions his deep infinite love to his two daughters, Sasha and Malia. In addition to that Obama gives his audience a glimpse of his morals, and shows how grateful he is towards his fellow team members, David Plouffe his campaign manager, and David Axelrod his chief strategist. Fifth, he thanks his audience and everyone who took his or her time to listen to what he has to say. He believes his success wouldnt have happened if it wasnt for all the supporters who believed in him, and he is deeply grateful to each and every one of them (Obama 2008). Furthermore, he adds to his CV that is full of morals and ethics with extreme humbleness and determination by saying I will listen to you, especially whe n we disagree†¦and above all I will ask you join in the work of remarking this nation†¦block by block, callused hand by callused hand (Obama 2008). After all the great thanks from Obama to almost everyone, he didn’t forget about people, whom he lost his votes; he showed his tolerance and open-mindedness when talking to them saying I may not have won your vote, but I hear your voices, I need your help, and I will be your President too(Obama2008). Adding to his credibility, Obama showed how sincere and honest he is with his fellow citizens; he wasnt scared to tell the bitter truth about their mission and how enormous it is (Obama 2008). Towards the end of his speech, Obama says to all those watching tonight from beyond our shores†¦our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand (Obama 2008). Obama delivers a message to the whole world, a message of hope, unity, ambition, and above all change. Research Papers on Presidents are AmbassadorsHip-Hop is ArtThe Effects of Illegal ImmigrationBook Review on The Autobiography of Malcolm XAssess the importance of Nationalism 1815-1850 Europe19 Century Society: A Deeply Divided EraNever Been Kicked Out of a Place This NiceResearch Process Part OnePETSTEL analysis of IndiaBringing Democracy to AfricaQuebec and Canada

Jessica Johnson v. Wilkinson Manufacturing Essay - 1

Jessica Johnson v. Wilkinson Manufacturing - Essay Example This Act gives an individual the right to receive equal treatment in terms of pay in comparison to members of the opposite gender. However, there must be adequate proof that the claimant does like work, which has been rated to be of a similar value to a person of the opposite sex in the process of job evaluation. In addition, the claimnat has to prove that he or she is doing work of equal value as the member of the opposite sex. Thus Jessica is in a position to claim sex discrimination since she meets the above conditions. Furthermore, the Equality Act 2010 renders sex discrimination illegal. In particular the clause of the Act that prevails in this case is the equal terms-equal pay. Thus Jessica’s renumeration ought to be equal to those of his male counterparts who are employed in the same managerial position as her (Crown et al). The Equal Employment Opportrunity Comisssion (EEOC) is the federal body charged with the responsibility of enforcing breaches against workplace discrimination laws. The EEOC is the agency that handles discrimination complaints based on the complainant’s sex or other factors such as color, religion, nation of origin dependent on the nature of complaint. In addition, the EEEOC is also entitled to file complaints against employers on behalf of employees who have alleged to have been discriminated. Wilikinson manufacturing is practicing sex discrimination. However, there is an available defense, which can prevail; the pay secrecy clause in employment contract which is unimplementable since it is difficult to find out whether the pay difference is associated with a particular characteristic. Therefore, Jessica cannot really tell whether pay difference is due to gender factor or a hidden characteristic secret to Wilkinson Manufacturing (EEOC et al). In this issue Jessica would emerge the victor since the factor, which ought to determine her renumeration is level of work and value of

Business law case study Coursework Example | Topics and Well Written Essays - 3000 words

Business law case study - Coursework Example The Unfair Commercial Practices Directive (UCPD) was passed on May, 2005, and had to be executed by member countries into national law by June 12, 2007 and it was applicable by December 12, 2007. Nevertheless, some member countries – for example, the UK, Spain and Germany – were late in adapting this law. It is said that there are various forms of misleading information about advertising on the internet, but the main form is still associated with misleading pricing information. Clients have complained that some of the prices that firms put on their websites are not the actual prices they pay when they buy the product. Such a case was witnessed in Hillingdon Electricals Ltd (HEL) when they stated on their website that the price of iPads and Tablets were ?29 and ?19, respectively while the actual prices were ?290 and ?190 respectively. This matter brought up a lot of controversy to the organisation, where they ended up stating that it was due to human error. Some clients how visited the store demanded to be sold the gadgets on the prices advertised while others, who had bought the gadgets online went to the store to demand for refunds. This paper will discuss these issues and advice specific clients who were caught in this tussle on their next move. Scenario A – Tony and Ursula Under the Sale of Goods Act of 1979, there are a harsh set of regulations, which sellers and retailers are expected to abide by (Wallington, 2010). When someone purchases a good, it signifies that they have entered into an agreement or contract with the vendor of the good. Under the Sale of Goods Act also, goods should be described, fit the purpose and of satisfactory quality. Fitting the purposes signifies both their day to day use, as well as also any particular purpose, which the buyer agreed with the vendor (Kidner, 2012). For instance, a buyer might specifically request for a printer, which would be compatible with his/her computer. Products sold are also expected to fit nay sample they were show in-store or any explanation in the brochure. Also, the issue of pricing comes into play because there are cases where a client can buy a product online thinking that they paid the price stated on the website and that is not true (McCarthy, 2010). If you wish to claim for a refund under the Sale of Goods Act, then you have a couple possible ways of settling your issue, relying on the situation and what you wish to be done. The claimant’s rights are against the vendor – the organisation, which sold them the product – not the producer, and so they should make any claim not towards the manufacture, but against the retailer. Nevertheless, this act does not apply to products that a client has bought on hire purchase (HP). If someone buys a product, which turns out to be flawed, then they can opt to reject it. This means they can return it and get a full refund of their money (Slocombe, 2012). The word flawed was explained at the begin ning of this section, which also included pricing errors (Wallington, 2010). However, the law only grants you a logical period to do this – what is logical lays on the good and how clear the error is. But, even with complex items or considerable purchases, it is much safer to work with the basis that you normally have less than three to four weeks from the day you received the product to reject it (Kidner,

Reflect on the need for sustainability in the retail food and food Essay

Reflect on the need for sustainability in the retail food and food service industries - Essay Example Since this is a very critical area lot of interest is vested in this sector both because of the high financial returns that are associated with it as well as the fact that it touches on the general welfare of the health of the society (Coles, 2011). In the twenty-first century there is a high prevalence of lifestyle related diseases which are as a result of inappropriate living habits and especially the kind of foods that people consume (Great Britain, 2011). Research carried out by the University of Nottingham recently indicated that 33% of the population of United Kingdom is obese. Obesity is not a hereditary condition that is passed on in the genes rather it is a condition that arises due to the kind of lifestyles that people lead especially the kind of foods they consume as well as their social life which includes physical activities and the like. Health organizations has over time tried to bring together proprietors in the food industry to come up with a common objective of ensuring sustainability in the industry rather than being profit oriented thus foregoing the health of the entire society (Coles, 2011). It is prudent to note that some unscrupulous business firms will produce foodstuffs that are ideally not fit for healthy human consumption but will go ahead to do so just because they will leap some good revenue out of the process but not bearing in mind the health impact their actions will cause to the consumers of the products. However, advanced societies like the United Kingdom have stipulated tough rules and regulations that govern and monitor business firms that operate in the food industry to ensure the dietary content of their products is within the stipulated health standards and has no health impacts to the end users whatsoever. This has ensured despite the sensitivity of the food sector in business discipline and high level integrity is maintained

Media coverage of the african continent

Media coverage of the african continent Introduction This thesis contemplates long standing issues surrounding media coverage of the African continent. Previous studies have shown a systematic trend amongst Western journalists to depict current events in developing nations, particularly African nations, from a negative and oversimplified perspective. It examines why important events in less-developed parts of the world often have their reality distorted in the Western media. Unfortunate precedence has shown that this is particularly relevant to the Western media in the context of its questionable conduct in covering the African continent. The media portrayal of the unrest in Sudans troubled Darfur region appears to reflect the errors that often lurk amidst the work of journalists covering humanitarian catastrophes in distant lands. In spite of Gà ©rard Pruniers assessment of the violence as the â€Å"quintessential ‘African crisis: esoteric, extremely violent, rooted in complex ethnic and historical factors which few understood, and devoid of any identifiable practical interest for rich countries,† Darfur generated an unanticipated amount of interest in the West. It quickly became the cause cà ©là ¨bre amongst people on both sides of the political divide. Darfurs power to transcend politics was most apparent in April 2006 as thousands of Americans converged into the nations capital to appeal for greater action to end the alleged genocide in Sudan. Republican senators joined Democrats such as Barack Obama to urge the Bush administration to take a more decisive approach to tackle the crisis and help refu ges escaping the violence. Although the event attracted prominent speakers including celebrities, politicians, athletes and Noble Peace Prize winners such as Elie Wiesel, the bulk of the crowd was comprised of ordinary Americans who donned blindfolds to urge political decision makers not to look away from the atrocities taking place in Darfur. The medias part in this event cannot be overstated. As conflicts in remote areas of the globe have little impact on the lives of ordinary Western citizens, regardless of the magnitude of the violence, the extent to which an ordinary person knows and cares is entirely contingent on the level of media coverage a conflict is granted. As such, the mass media has massive power in shaping both a governments foreign policy and the publics imagination of situations around the globe. The medias influence in determining the perception of the Darfur conflict was particularly immeasurable because in most instances it was the only image outside observers in the West received of the crisis itself. As a consequence of the medias attentiveness to the unfolding catastrophe in Sudan, they were able to spark a sophisticated and popular human rights campaign. Coupled with advocacy organizations such as the Save Darfur Coalition, an unlikely alliance of liberal and conservative groups, the mainstream med ia in the United States exposed their audiences to the atrocities that were unfolding in the Sub-Saharan nation. Yet, as Darfur burst onto the worlds consciousness in mid-2004 and became the Western medias darling as far as coverage was concerned, depressingly similar outbreaks of violence in Africa at the time, including in Uganda and the Congo, were all but overlooked. As such, this thesis aims to understand how a ‘quintessential African crisis became an international issue that garnered Western empathy and generated an unexpected level of press interest. Essentially, how did an internal crisis in a remote area of Sudan, where the concerns were primarily local, manage to capture the attention of campaigners and writers in the West? If we are to accept Susan Moellers claims that audience sympathies towards foreign deaths have hardened, and that the American public is largely interested in news events related to their own country, how did the narrative of Darfur, a story that does not contain an obvious American connection, overcome public apathy when other tragediesinAfricaare often unab le to? To better understand why Darfur was prioritized in the Western media and to better ascertain why certain foreign events became news the way they do, this thesis will examine the media press coverage of Darfur in the Washington Post and the New York Times during the first three years of the conflict. These two American newspapers were initially chosen for this study because of their high circulation numbers (601,669 and 1.65 million respectively) and the value that both these media organizations place on covering international affairs despite their opposing political leanings. Moreover, during the preliminary selection process to decide which newspapers to analyze in this thesis, it quickly became evident that compared to their rivals, the Washington Post and the New York Times had not employed news wire services such as Reuters and the Associated Press for their articles. These two American newspapers mostly relied upon their own correspondents and journalists to deliver stories from the ground, either from Sudan itself or from neighboring Chad. In addition to the published articles from the Washington Post and the New York Times, Britains Guardian newspaper has been included in this study for critical examination as it offers a unique opportunity to investigate whether a newspapers national affiliation and political culture has any impact on the presentation of the Darfur issue. Methodological Approach And Organization Of This Thesis This thesis is divided into five sections. The second chapter will address the fundamental question: how did the Washington Post, the New York Times and the Guardian report on the Darfur conflict and what were the prominent themes and media framing devices evident in their articles? This chapter will examine the content (what the journalists covered) and the form (how the journalists covered the conflict). Due to the scope of examining three newspapers over a three year period, this thesis will concentrate on critical moments in media reportage of the Darfur disaster. As such, this chapter and the thesis at large is not a quantitative study of the media treatment of Darfur. Rather, it merely attempts to highlight the peaks and lows of media coverage in order to ascertain the reasons behind the fluctuating press interest. Five decisive moments will be studied: 2003 in its entirety, April 2004, June 2004, September 2004 and January 2005 The third chapter will provide an extensive critique of the media representation of the violence in Darfur and scrutinize the themes that emerged from the three newspapers in question. The purpose of this particular section is to address whether the Western newspapers in question appropriately covered or mishandled the Darfur crisis. By exploring the construction of Arab and African identity in the Sudanese context, this thesis will analyze and explain how through the use of emotive language and framing, the American press were able to create and solidify a misleading image of the crisis as a genocidal campaign instigated by Arabs against an indigenous African population. It will address the controversy surrounding Darfurs genocide status under international law. With this objective in mind, this thesis will refer to ‘genocide only as it was defined by the United Nations in 1948. This chapter also seeks to expose important dimensions to the conflict that many journalists overlo oked as they peddled one convenient version of the violence at the expense of critical evidence. The latter part of the thesis will draw upon seminal postcolonial theory to explain why Darfur captured the public imagination and the attention of Western journalists. It will examine whether the medias interest and frequent misrepresentation of Darfur can be read in the larger context of a new Orientalist discourse. This chapter will also endeavor to explore the possible reasons and motives behind the Western media interest in Darfur. Literature Review Foreign news stories related to the African continent are often characterized by images of tribal warfare, rampant disease, political instability, famine and despotic regimes. These unpleasant misrepresentations of African issues have been closely studied since the ‘New World Information and Communication Order debates of the 1970s. The historical media debates were instigated by developing non-aligned states as a response to the lopsided transfer of mass communication content from Western nations to poorer nations that often reflected the preferences of Western news agencies. Scholars such as Hassan M. El Zein, Anne Cooper and Melissa Wall have all acknowledged its relevance to contemporary media discussions. These scholars insist that the tendency amongst Western media organizations to disproportionately focus on the negative, the violent and the exotic when it comes to covering developing regions and particularly African issues did not end with the great media debates of the 1970s. Their findings are not dissimilar to Abiodun Goke-Pariolas contention that the Africa continent as a whole suffers from a long practice of media neglect and when African issues are eventually acknowledged in the Western press, the stories and images are permeated with stereotypes and tropes that have persisted since the time of slavery and imperialism. The fifty-three distinct nations that make the African continent are often treated as a homogenous entity comprised of uncivilized heathens who are unable to govern themselves. If and when Africans are shown in the western media, Goke-Pariola argues that they are regularly portrayed to be poor, helpless and malnourished. Michael Maren points out that such graphic descriptions and imagery work to advance the notion that the inhabitants of African are reliant on the compassionate West for their survival. Whilst reports in the Western press about conflicts on the African continent are frequently crisis-driven in such a way as to insinuate that the inhabitants are naturally more prone to violence, journalists rarely make mention of the Wests connection to the violence. In his article titled American Media and African Culture, Bosah Ebo emphasizes the lack of historical context in media stories about the 1994 Rwandan genocide. Ebo notes that Western journalists covering Rwanda repeatedly failed to make the association between the ongoing civil war and the impact of the Belgian colonial legacy of politicizing Rwandan ethnicity by pitting Hutus against Tutsis in their ‘divide and rule strategy. Instead, the genocide was portrayed as another African crisis fuelled by irrational tribal hatred. Wall echoes similar sentiments in a comparative study of the Rwandan and Bosnian crises. In her analysis of American newspaper coverage of the two conflicts, Wall found that whilst the ethnically motivated violence in Bosnia was framed as an aberration for Europeans, despite the largest genocide occurring in Germany, the conflict in Rwanda was portrayed as standard behavior for Africans. David Gordon and Howard Wolpe have claimed that this level of misinterpretation and formulaic media treatment of the African ‘continent as little more than a gigantic basket case leaves Western audiences with an unconscious sense of cultural, intellectual and political superiority. As most Americans have never visited Africa and probably never will, the images of the African continent that most Americans hold to be real and authentic come courtesy of the media. This view of Africa as the ‘dark continent is primarily based on press coverage and is also ‘an outgrowth of a deeply burie d, fundamental set of cultural assumptions about race and civilization that have been building in Western culture for at least four hundred years. Despite this extensive scholarship on the mass medias portrayal of Africa, modest research exits in the field of Darfur and the media. Much like David Campbells Geopolitics and Visuality: Sighting the Darfur conflict, this thesis is limited to the study of contemporary events in Western Sudan. In his study of the photo-journalism of the Darfur conflict, Campbell found that most photos were graphic images of starving and dying women and babies in refugee camps. Unlike Campbells study however, this thesis attempts to go beyond content analysis that largely corroborates prior studies on media casing of African issues. It endeavors to comprehend the outpouring of humanitarian good will that the atrocities in Darfur produced in the West and the possibility that strategic geopolitical interests played a role in the medias intense interest in the conflict. Pippa Norris, Politics and the Press: The News Media and Their Influences (Boulder, CO: Lynne Rienner Publishers, 1997), 23; Eronini R. Megwa and Ike S. Ndolo, â€Å"Media image and development: political and economic implications of U. S. media coverage of Africa,† in Development and democratization in the Third World: myths, hopes, and realties, ed. Kenneth E. Bauzon (Washington: Crane Russak, 1992), 267-272. Gà ©rard Prunier, Darfur: the ambiguous genocide (New York: Cornell University Press, 2005), 124. For a detailed analysis of media power and the CNN effect, the theory that postulates that the modern mass media have a significant bearing on the conduct of foreign policy, see Piers Robinson, â€Å"Operation Restore Hope and the Illusion of a News Driven Media Intervention.† Political Studies 49 (2001): 942. Prunier, Darfur: the ambiguous genocide, 124. Susan D. Moeller, Compassion fatigue: how the media sell disease, famine, war, and death (London: Routledge, 1999), 11. William Preston, Jr., Edward S. Herman, and Herbert I. Schiller, Hope folly: the United States and Unesco, 1945-1985 (Minneapolis: University of Minnesota Press, 1989), 296. A.Goke-Pariola, Africa in the â€Å"New World Order†: Old Assumptions, Myths, and Reality, available from http://www.eric.ed.gov/ERICWebPortal/contentdelivery/servlet/ERICServlet?accno=ED347842; [24 June 2009] Michael Maren, The road to hell: the ravaging effects of foreign aid and international charity (New York: Free Press, 1997), 13. Bosah Ebo, â€Å"American Media and African Culture† in Africas media image, ed.Beverly G. Hawk (New York: Praeger, 1992), 18. Ibid. Melissa Wall, â€Å"A pernicious new strain of the Old Nazi virus and an orgy of tribal slaughter: A comparison of US news magazine coverage of the crises in Bosnia and Rwanda.† 59 (1997): 411-428 David F.Gordon, Howard Wolpe, â€Å"The Other Africa: An End to Afro-Pessimism.† World Policy Journal 15 (1998): 9 E. J. Murphy, The African Mythology: Old and New. (Storrs, CT: World Education Project, 1973), 1. David Campbell, â€Å"Geopolitics and visuality: Sighting the Darfur conflict,† Political Geography 26, (2007): 357-382.

Setting in Tess of DUbervilles by Thomas Hardy :: essays research papers

Tess of the d'Urbervilles, by Thomas Hardy, uses setting as a main source to establish meaning and atmosphere, and contribute to themes. The d'Urberville estate is a place of dishonor and deceit, whereas the Talbothays dairy farm is a place of hope and new beginnings. Tess's home is the false refuge from the disapproving society. The d'Urberville estate is perfectly described by the clichà © ?looks can be deceiving.? Although the mansion is beautiful, deception and trickery loom within. Alec d?Urberville deceives Tess and takes advantage of her naivety, proving the societal significance of ?Man over Woman.? His desire for Tess ultimately triumphs over her resistance to him, resulting in Tess?s tragic ruin. Moreover, it proves society?s double standard in viewing men and women. It is socially acceptable for d?Urberville to have affairs, but when Tess is seduced, she is considered unclean and an improper lady. In addition, it is at this estate that d?Urberville falsely discloses to Tess that she is not of d?Urberville blood because of her family?s poor industrial status and, therefore, not of a noble class. At Talbothays, Tess begins a new life. The atmosphere is fresh and the people are warm and friendly, deceit is undetectable. Tess and Angel Clare take many walks through the woods in the brisk morning air, and it is there that Clare teaches Tess intellectual knowledge as well as his rejection of Christianity. Gradually, the couple?s attraction for each other grows into true love and they are soon married, despite Clare?s parents? disapproval because Tess is a lowly dairymaid and not of an aristocratic class as they are. Tess is greatly attracted to Clare, as are three other dairymaids at the farm, Marian, Izz, and Retty. Their love for him controls their emotions and actions, such as Retty attempting suicide and Marian?s digression into alcoholism after Tess and Clare?s marriage. Tess?s home is her place of refuge, but it does not always function as a solitary place for her. She returns home after her stay at the d?Urberville estate, but is shunned by society because of her out-of-wedlock child. When she returns home once again from her stay at Talbothays, she is looked upon with suspicion because her husband, Clare, is absent. During each visit, Tess made an attempt to retreat from the harsh world, but she could never fully hide from society. Setting in Tess of D'Ubervilles by Thomas Hardy :: essays research papers Tess of the d'Urbervilles, by Thomas Hardy, uses setting as a main source to establish meaning and atmosphere, and contribute to themes. The d'Urberville estate is a place of dishonor and deceit, whereas the Talbothays dairy farm is a place of hope and new beginnings. Tess's home is the false refuge from the disapproving society. The d'Urberville estate is perfectly described by the clichà © ?looks can be deceiving.? Although the mansion is beautiful, deception and trickery loom within. Alec d?Urberville deceives Tess and takes advantage of her naivety, proving the societal significance of ?Man over Woman.? His desire for Tess ultimately triumphs over her resistance to him, resulting in Tess?s tragic ruin. Moreover, it proves society?s double standard in viewing men and women. It is socially acceptable for d?Urberville to have affairs, but when Tess is seduced, she is considered unclean and an improper lady. In addition, it is at this estate that d?Urberville falsely discloses to Tess that she is not of d?Urberville blood because of her family?s poor industrial status and, therefore, not of a noble class. At Talbothays, Tess begins a new life. The atmosphere is fresh and the people are warm and friendly, deceit is undetectable. Tess and Angel Clare take many walks through the woods in the brisk morning air, and it is there that Clare teaches Tess intellectual knowledge as well as his rejection of Christianity. Gradually, the couple?s attraction for each other grows into true love and they are soon married, despite Clare?s parents? disapproval because Tess is a lowly dairymaid and not of an aristocratic class as they are. Tess is greatly attracted to Clare, as are three other dairymaids at the farm, Marian, Izz, and Retty. Their love for him controls their emotions and actions, such as Retty attempting suicide and Marian?s digression into alcoholism after Tess and Clare?s marriage. Tess?s home is her place of refuge, but it does not always function as a solitary place for her. She returns home after her stay at the d?Urberville estate, but is shunned by society because of her out-of-wedlock child. When she returns home once again from her stay at Talbothays, she is looked upon with suspicion because her husband, Clare, is absent. During each visit, Tess made an attempt to retreat from the harsh world, but she could never fully hide from society.

Advancements of Tourniquets in the Iraqi War Essay

Background of the War The name of the Second Gulf War has often been referred with the Iraq War, which has begun from March 20, 2003 and is still deteriorating lives of millions of people in the Iraqi region of the world. In the year 2003, invasion of Iraq was led by the United States of America, and this war is still ongoing, which has affected the world adversely. Development of weapons of mass destruction was one of the main rationales that were presented by the government of the George W. Bush, as well as, his supporters in the form of different Democratic and Republican parties. (Danchev, pg. 62-65) According to the Bush government, allies and interests of the United States posed a threat from the development of abovementioned weapons by the Iraq. In the year 2003, it was claimed during the State of the Union Address by the President George W. Bush that there was no time to wait for the imminence of the threat from the Iraqi leader Saddam Hussein. However, such weapons were not found by the United States after the invasion of the Iraq. In order to support the decision of the Bush’s government, connection was made between the al-Qaeda and Saddam Hussein by the citing of their claims. (Murray, pg. 71-73)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another reason for the invasion of Iraq   Ã‚  given by the George W. Bush was the democracy in the Iraq, which was necessary for the development, as well as, stability of the country due to the abuse that was being done by the government of the Saddam Hussein in the Iraq in terms of human rights before the invasion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many forms have been observed in the casualties of the war in Iraq since March 2003 until present. In addition, great variation has been noted in the available information, as well as, its accuracy and validity regarding the occurrence of different types of incidents that have resulted in different types of casualties in the Iraq.   Even in the great variation, it is confirmed that the Iraq War has deteriorated and terminated thousands of lives and damaged houses and habitats of many lives in the region. One of the reasons of this deterioration was the opposition and criticism of the war by a number of experts, professionals, critics, and even the Americans. A range of serious health issues, as well as, mental disorders has been reported by many veterans of the Iraq War in the United States forces. Tumors, migraines, blood in urine, muscle pains, dysfunction of the sex, and a number of issues have been reported by the coalition forces in the Iraq. In this regard, utilization of radioactive depleted uranium has been found to be causing the abovementioned health issues and disorders in the coalition forces, which cannot be stopped during the war. Thus, the Iraq War has provided a number of serious losses to the United States government. (Murray, pg. 99-100) (Abrams, pg. 101-111) Over nineteen thousand casualties have been suffered by the military of the United States, as the fourth year started on March 19, 2006 during the war in Iraq. All these casualties included a broken leg, or a broken arm, which created a sense of fear and opposition in the Iraqi, as well as, American civilians. A number of American soldiers were sent to their homes with one leg, or one hand that changed their lives from their scratch. A soldier, who used to protect the country, now can look in the sky and dream of doing the same, while sitting on his wheel chair. This was the condition of many soldiers in the United States. (Danchev, pg. 50-52) This resulted in the hatred towards the Bush government, and towards the decision of sending American soldiers in the Iraq. (Abrams, pg. 91-101)   To help this kind of dreadful situation, the US Army started to provide their troops with a special kind of tool, a Tourniquet, which was designed to help the soldiers to save a limb thus saving their lives. What are tourniquets? To explain in simple words, a tourniquet is a piece of cloth and a stick, which is used to stop the flow of blood if a person faces emergency. These simple types of tourniquets were used in the 18th century. The exact and modern definition of a tourniquet is a device that works on the principle of compression and uses pressure to be applied on the wounded limb that blocks the circulation of blood in the specific area and prevents the flow of blood for a certain period. (Klenerman, pp. 33-36) With the advancement of technology and research, various types of tourniquets were introduced. Modern surgical types of tourniquets are being very popular because of their convenient mode of operation and availability. There are two types of tourniquets being used, one of the types uses a cloth or a piece or rubber and the other make use of gas to apply pressure. The number of limb-deprived soldiers was increasing day by day; to help solve this problem the US Army widened the use of tourniquets. (Abrams, pp. 40-44) Before the discovery of the highly effective tourniquet, the soldiers were using the basic field expedient tourniquet, which uses a cloth and stick to help control the flow of blood.   The Pentagon made every possible effort to provide every soldier present in Iraq with a standard tourniquet. The tourniquets were saving lives and the lives were stopped from being wasted unnecessarily. Data indicated that the soldiers that were not using the tourniquets and were not equipped with the tourniquets died, in a way, unnecessarily. In the year 2005, a newly designed tourniquet named as â€Å"The special operations Forces Tactical Tourniquet† (SOFTT) was issued to the soldiers in Iraq. This type of tourniquet was designed to be used using a single hand so that the soldier is able to apply the tourniquet all by him without needing any help. The SOFTT replaced the field expedient method. The field expedient method was also proving itself beneficial but SOFTT was even better. The number of casualties was also decreasing because SOFTT was also helping to save time. The SOFTT was reported to be very effective and useful in injuries that were hard to reach. The strap of SOFFT can be released completely and can be rethreaded; this allows it to be applied on limbs that are trapped. The SOFFT makes use of two latches, one is needed to provide effective use for the tourniquet while the other provides ability for securing the limb after the tightening..In order to use the SOFFT it is needed to be slide up on the limb and the pulling of the tail right after application. In order to be secure the screws must be tightened. The device remains in use until the bleeding is stopped. During these times another invention by US Army institute of surgical research came forth, which was the â€Å"Combat Application tourniquet† .This type uses a system of windlass with an internal band that provides pressure to the wounded limb. After tightening, the windlass is to be locked when the blood flow is stopped. A strap made of Velcro is then used to keep the windlass in place. The Combat Application Tourniquet (CAT) was tested in 2004 at the US Army institute of surgical research with the other eight tourniquets available in the â€Å"Tourniquet off† .It was marked as the most effective tourniquet and it topped the list . It was easy to use hence it was recommended for use in the army. CAT was placed on the top of the â€Å"TOP 10 GREATEST INVENTIONS THIS YEAR† by the Army in 2005. Before SOFFT and CAT were introduced, the tourniquets were being used but they included the conventional cravat and stick types’ .The soldiers during their training periods were taught to use the conventional types that belong to the American civil war period. An unfortunate incident, proving the significance of tourniquets occurred with an Army medic who was climbing to reach the helicopter in Baqoubah in Iraq when suddenly bullets seared through his left thigh. As he lay beside his helicopter, he took hold of a tourniquet inside his pocket and immediately slide it on to his wounded thigh and the tourniquet worked efficiently in stopping the bleeding. Hence, the device, which was once considered extremely low tech, ended up saving yet another life in this high tech world. (Klenerman, pp. 65-66) If USAISR had not created such an invention, there would have been no effective tourniquet. Tourniquets are still being used widely and they are proving to be functional when it comes to saving lives, since there is no useful device available on the battlefield to save lives. There is a great deal of increase in the use of tourniquets during the Iraq war. The tourniquet, which has gained immense popularity, is the CAT and is still in use by the soldiers until date. The CAT was also made available for use for the civilians. In case of extreme traumas, CAT can be used as a lifesaver. (Taliaferro, pp. 22-25) Now, the Army doctors state that the use of tourniquets in the battlefield cannot be dispensed and they are striving to design even better and modern tourniquets to facilitate self first aid on the battlefield. Conclusively, we have discussed that a device that works on the principle of compression and uses pressure to be applied on the wounded limb that blocks the circulation of blood in the specific area and prevents the flow of blood for a certain period has been referred as a tourniquet. It is a hope that this paper will help the students, professionals, and experts in the better understanding of the tourniquet, as well as, its significance in the Iraqi war. References Alex Danchev. (2005). the Iraq War and Democratic Politics. Routledge (UK). Irwin Abrams. (2003). the Iraq’s War and its Consequences. World Scientific. Leslie Klenerman. (2004). the Tourniquet Manual. Springer. William Hay Taliaferro. (1972). Medicine and the War. Ayer Publishing. Williamson Murray. (2003). the Iraq War. Harvard University Press.

20 Research Essay Topics Behavioral Ecology Issues You Should Discuss

20 Research Essay Topics Behavioral Ecology Issues You Should Discuss Behavioral Ecology is a fascinating and vast field. It is also an interesting subject as it aims to simplify the complex interaction of environments and animals. However, as fascinating as this subject may be, you may feel blank when assigned a research essay on it. Most students often get stuck at the very first step of the process: coming up with a topic. This can be an overwhelming feeling, especially if your deadline is looming around the corner. Luckily, we are here for your rescue. We managed to come up with 20 great topics related to Animal Behavioral Ecology. You can choose any of the following 20 topics to write on, or be inspired by them to come up with your own research essay topic. The Causes of Variations in Male Mating Strategies Within a Specie The Effect of Environmental Factors on Animal Mating Tactics The Information Flow Among Group-Animals and the Information Available in the Animal’s Visual Field The Application of Voroni Tassellation and Delaunay Triangulation on Behavioral Ecology. The Relationship Between Migratory Patterns and Habitat Climate How the Life Cycles of Migratory Birds Becomes Attuned with the Cycles of Their Target Habitats The Marginal Value Theory and Animal Foraging Behaviors The Gene-Based and Resource-Based Sexual Selection Strategies of Animals The Causes of Sexual Conflict in Animals The Evolutionary Consequences of Sexual Conflict Inter-Family Conflicts in Behavioral Ecology Characteristics and Advantages of Optimal Foraging Behavior Behavioral Ecology of Insect Parasitoids Biparental Care Patterns in Animals 15. Parental Care Patterns in Fish Parental Care by Brood Parasitism Factors Influencing the Diversity of Mating Systems Understanding Animal Cooperation Imprinting as a Kinship Determination Method Inclusive Fitness and Hamilton’s Rule Quick Tip: Make it Specific by Focusing on a Particular Animal Specie We could have made the topics very specific, but this would have sacrificed the nature of the essay. Besides, you could have ended up writing a research essay eerily similar to that submitted by one of your classmates. So, use the topics as an excellent starting point instead. The following lines offer a short sample essay to help you out. Think of it as an outline that you have to follow. Though the length of the sample might not be the same as your instructor’s requirements, follow this template (unless you were given one) to secure a good grade. Sample Research Essay: Social Foraging Behavior in Animals Does efficient social foraging exhibit a special ‘intelligence’ in animals? Foraging is the most common technique used by animals to find sustenance. Individual and social foraging behaviors both exhibit a certain level of instinctual knowledge which can be thought of as intelligence. Since most animals categorized as social foragers can exhibit complex social communication and problem-solving skills during group hunting, it is likely that these animals are more effective at foraging than non-social foragers. There are two major types of food seeking strategies employed by animals: sit and wait (the kind employed by spiders, rattlesnakes, etc.) and active searching (used by dragonflies, coyotes, etc.). Carnivores use a combination of both these strategies to find prey. It is a well-known fact that animals cooperate among their own species. By doing so, they can increase their own fitness levels. Social foraging behavior is when two or more animals cooperatively look for food. The level of cooperation is the main factor which differentiates among this behaviors: Â  uninvited foragers which can be from the same specie or a different one, cooperative Hunting, commonly seen by lions, wolves and wild dogs, eusocial animals extreme cooperation as seen, for example, in honeybees and ants. Foraging theories have been proposed to try to model animal foraging patterns. The models created work on the assumption that foraging animals try to maximize the return and minimize the effort exerted. The models also take into account the distribution of the individual animals in a fixed foraging area. The behavioral aspect of these theories focuses on how and why the animal made the decision to start foraging in a particular area. Finding food in the wild is impossible without certain instincts. These instincts are part of the animal’s nature. However, some foraging behavior is so complex that it can be considered as a type of intelligence. Social foraging animals need insight learning, problem solving abilities, and memory. They respond to environmental changes by altering their tactics. The knowledge about forage comes from a deep instinct retained over generations. Socially foraging animals exhibit more sophisticated mechanisms. They react to changes in the foraging environment effectively. Though this is a good example, we know that you can do much better. Therefore, mull over the 20 topics above, pick one, narrow it down, and research to your heart’s content to create a great research essay on animal behavioral ecology. References: Davies, N., Krebs, J., West, S. (2012). An introduction to behavioural ecology. Oxford: Wiley-Blackwell. Raven, P., Johnson, G. (2002). Biology. Boston: McGraw-Hill. Bautista, L. M., J. Tinbergen, P. Wiersma, and A. Kacelnik. 1998. Optimal foraging and beyond: How starlings compe with changes in food availability. Am. Nat. 152:543-561. Brown, J. S, J. W. Laundre and M. Gurung. 1999. The ecology of fear: optimal foraging, game theory and trophic interactions. J. Mammol. 80:385-399 Hirvoven, J., E. Ranta, H. Rita, and N. Peuhkuri. 1999. Significance of memory properties in prey choice decisions. Ecol. Model. 115:177-189. Pasquet, A., R. Leborgne, and Y. Lubin 1999. Previous foraging success influences web building in the spider Stegodyphus lineatus. Behav. Ecol. 10:115-121

Christmas Eve Quotes to Celebrate Christmas

Christmas Eve Quotes to Celebrate Christmas There is something magical about Christmas Eve. The restrained excitement, the easy flow of conversation, and the warmth of the wintry night  bring to mind several memorable Christmas Eves that you celebrated earlier. Churchgoers look forward to the Midnight Mass, a special occasion to seek blessings from God for the year ahead. Christmas Around the World Christmas Eve traditions vary across countries. In France, Christmas is a time to connect with family, exchange gifts with loved ones, and attend the Midnight Mass. Kids put shoes near the fireplace so that Papa Noà «l leaves gifts behind. In Russia, Christmas is celebrated on January 7, as per the Orthodox calendar. Russians celebrate Christmas by having a family dinner and meeting up with friends and family. Christmas in Italy is one long celebration, starting from December 24, that is Christmas Eve, going right up to January 6, the Epiphany. Nativity scenes, Christmas lights and decorations, traditional costumes, and feasting dominate the scene. Most families have their own special Christmas Eve traditions. While each family prides itself in creating its own traditions, many of the observances are common among families. Traditions on Christmas Eve The Midnight Mass is a common tradition in most Catholic families. People head to their church for a special prayer service. There are many traditions surrounding the Christmas tree, Christmas decorations,  the Yule log, the Mistletoe, carol singing, and of course, Christmas stockings. Let us not forget ​Santa Claus, who adds his own charm to the spirit of Christmas. Abundant  stories and legends about Santa Claus have kept the myth alive, creating a world of magic in the eyes of little children. Santa Claus is not just a giver of gifts, he epitomizes hope and joy that is so integral to Christmas celebration. Famous Quotes About Christmas Enjoy these Christmas Eve quotes with your loved ones. Charles Dickens Happy, happy Christmas, that can win us back to the delusions of our childhood days, recall to the old man the pleasures of his youth, and transport the traveler back to his own fireside and quiet home! Bill McKibben There is no ideal Christmas; only the one Christmas you decide to make as a reflection of your values, desires, affections, traditions. Norman Vincent Peale I truly believe that if we keep telling the Christmas story, singing the Christmas songs, and living the Christmas spirit, we can bring joy and happiness and peace to this world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sir Walter Scott Twas Christmas broachd the mightiest ale; Twas Christmas told the merriest tale; A Christmas gambol oft could cheer The poor mans heart through half the year. Alexander Smith Christmas is the day that holds all time together. Helen Steiner Rice Bless us Lord, this Christmas with quietness of mind. Teach us to be patient and always to be kind. Hamilton Wright Mabi Blessed is the season, which engages the whole world in a conspiracy of love. Clement C. Moore, The Night Before Christmas Now, Dasher! now, Dancer! now, Prancer and Vixen! On, Comet! on, Cupid! on, Donner and Blitzen! Mother Goose Christmas is coming, the geese are getting fat, Please to put a penny in an old mans hat; If you havent got a penny a hapenny will do, If you havent got a hapenny, God bless you. Bess Alrich Christmas Eve was a night of song that wrapped itself about you like a shawl. But it warmed more than your body. It warmed your heart†¦ filled it, too, with a melody that would last forever. Ray Evans, Silver Bells Silver bells, silver bells, Its Christmas time in the city. Orson Welles Now Im an old Christmas tree, the roots of which have died. They just come along and while the little needles fall off me replace them with medallions. W. T. Ellis It is Christmas in the heart that puts Christmas in the air.   Alfred, Lord Tennyson, In Memoriam The time draws near the birth of Christ; The moon is hid; the night is still; The Christmas bells from hill to hill Answer each other in the mist. Ada V. Hendricks May you have the gladness of Christmas which is hope; The spirit of Christmas which is peace; The heart of Christmas which is love.

Mid term report internship Essay Example | Topics and Well Written Essays - 2000 words

Mid term report internship - Essay Example A cover letter has been attached before the questionnaire which will explain the objective of my survey. I am in the way to complete the Mid-term and final project on time. At this moment I am having a clear plan and schedule to complete the project. Examples of the part of the scope I have a plan to survey with 300 employees. At this moment of time 200 employees has already send their response while 100 employees are yet to send their response. Two methods are used for questionnaire sample. One is hard copy and the second is mailing questionnaire. For hard copy as mentioned above, it was attached with the questionnaire. For mailing questionnaires, I have used the letter to convey my purpose. My Task: My task is to handle the entire questionnaire and the entire 300 respondents. I have started writing report on the basis of secondary data collection about the Company ABC. The draft of the final table content is in below: Pages 1. Thoughts and Challenges dealing with the project †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. HRM process. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6. HRM process in family business. ... Research Variables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. a) Employee satisfaction constructs. 11. Research result and discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. a) Employee’s demographic condition. b) Employee’s satisfaction level. c) Employee’s relation with the HR department. 12. Conclusion and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13. Value and insights to ABC Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14. References. Research Methodology and the questions we asked to the Employees to measure the employee satisf action Research Methodology means how I have proceeded towards my objectives. What methods I have used for the purpose of my research. Research methods are of two types namely Primary and Secondary research. Primary research is the first hand data collection method. That means for Research purpose one needs to use the data collected by him only. It is a field collection. Secondary research is a kind of research where the data can be collected from different other sources like Internet, Books, and Journal, Magazine and research papers done by others. The validity of primary research is always better (Armstrong, 2007). But always it is not possible to use primary research because it is very time consuming and sources are not available always. In my study, I have used both the kind of research methods Primary and Secondary. In primary research, I used sample survey method. Sample is a part of population. My survey was based on the employees of the company. There were 400 employees and I took 300 employees as my sample. I tried to do a population survey but it is difficult to

Position review Essay Example | Topics and Well Written Essays - 250 words - 1

Position review - Essay Example from advocating fully for their children`s rights, thus there is need to educate them.3)a)in paragraph three, inability of the parents of children with disabilities to understand terminologies has been brought out clearly. Teachers, therapists, health professionals, and even child advocates who provide services to these children often use terminologies and specialized language and forget that the parents cannot understand them including the most astute. b) In paragraph three, the writer states that even the most astute parents cannot understand the acronyms used by the professionals. Therefore the parents fail to understand them due to lack of knowledge and they feel embarrassed about that (Wilmshurst and Alan 241). c) In paragraph five, the writer makes appeals that include the use of simple language that the parents can easily understand and also parents accessing websites that can assist in understanding the various acronyms used in special education.4) the passage is more persuas ive in paragraph five, where the writer comes up with ways in which the problem could be solved where special educators can be made aware of the problem and then they communicate with the parents in manner that they are likely to understand. Parents are also encouraged to access websites that can assist them in understanding the various terminologies used (Wilmshurst and Alan 208).5) The writer has created an active voice. The use of active voice is appropriate as it tries to enlighten the problems the parents of children with disabilities face and what can be done to assist them by the special educators.by use of active voice the writer creates adequate ethos.6) The writer makes use of pathos by highlighting the problems the parents of children with disabilities go through while trying to understand special educators, who use acronyms that can hardly be understood by the parents.7)There is need for parents of children with disabilities to learn special education as it is unique and has

Review of Research Methods Essay Example | Topics and Well Written Essays - 2500 words

Review of Research Methods - Essay Example Another important problem is that a number of methods used in modern researches are not appropriate to each certain case. In this case the very idea of empirical survey is deteriorated and the results leave much to be desired. In both instances the retrieved results are far from reality and need substantial clarification. At the same time, properly selected and carefully employed research methods can be dramatically important in each type of either a survey or analysis of existing quantitative data. Correctly (from methodological perspective) received and interpreted data would provide a researcher with a variety of information and findings concerning different aspects of problem researched. The abovementioned makes the question of methods effectiveness and appropriateness to each certain case extremely important. This project will examine appropriateness and effectiveness of research methods suggested in each of three suggested case studies below. The case studies provided for the analysis are dedicated to the same research problem, i.e.: examination of neighborhood effect on people's health behavior, particularly walking and smoking. All three case studies hypothesized that there is a significant influence of neighborhood on people's health behavior. However, each of them focused on identification of specific community factors that may influence this or that behavior. Each of these studies is based on representative samplings and includes the data from all-national (regional) surveys in the US or Canada. Alternative methods used were telephone surveys and observation of communities. Statistical methods in all three cases included different types of regressions that allows define the impact of one variable/variables (independent variable) on another one/ones (dependent variable). The project of C. Ross (2000) is dedicated to the general problem of health behavior. The author hypothesizes that neighborhood could affect health behaviors. Ross (2000) assumed that people from poor communities and with humble backgrounds (e.g.: poor education, low income, etc.) are more likely to smoke and reversely less likely to take exercises and walk. This assumption is based on two social-psychological models of influence in "community-person" system, i.e.: contagion theory and structural perspective. The first theory states that people are influenced by others surrounding them. The second approach believes that surrounding presents their neighbors with both constrains (fears, prejudices, etc.) and opportunities and resources (courts, playgrounds, pools, etc). The representative sampling (multilevel-data sampling) included the residents of Illinois (USA) selected according to the criteria of poverty and education of both the people and their neighborhoods. Other socio-demographic criteria included into the sampling were race, gender, age, household income, individual poverty, marital status, etc. The data for the sampling was taken from 1995 survey of Community, Health and Crime. The interviews were telephone-based and included both closed and open-ended questions. The

Tintern Abbey by William Wordsworth Essay Example for Free

Tintern Abbey by William Wordsworth Essay How TINTERN ABBEY evolves from beginning to end is in a truly reflective state upon the five years that had passed since he had last visited the ruins of the abbey. The ruin of the abbey, perhaps can be compared to the aging of man and the inevitably of aging, however, the abbey still stands as does natutre and its eternal splendor. The poem starts immediately with an adjective, rolling referring to the waters coming down from the mountain springs which do not disturb the murmur of the river: These waters, rolling from their mountain-springs/With a sweet murmur. (3-4). The gentle, quietness of the river Wye which Wordworth adored and the visual picture of the rolling of the water from the mountain springs give the reader a feeling of serenity. The tone of the poem is calm and mediative and Wordsworth describes the landscape and compares it to the quiet of the sky: The landscape with the quiet of the sky.(8). The plots of land surrounding his dear land are lovingly described with the color, green. He gives the woods an almost human personality with the use of the verb, runin line l7; Of sportive wood run wild; these paastoral farms (l7). The life of the woods surrounding the Abbey are almost given human like qualities in order to show how man is and must be part of nature. In the third stanza of the poem his tone changes and he almost becomes angry at the fact that he had left the abbey and returned to a life which had left him unfullfilled; How often has my spirit turned to thee!(58). In lines 89-92, For I have learned /To look on nature, not as in the hour/Of thoughtless youth, but hearing oftentimes/The still, sad music of humanity,(89-92) his tone becomes morose in reflecting upon the lack of human appreciation of nature. He uses obvious, but knowing adjectives in round ocean and living air: And the round ocean, and the living air (99) and attributes that are obvious to the conditions of the ocean and air, but to reflect upon the obvious and constancy of nature. The irony of the strengthening of his relationship with his sister, Dorothy takes place with his return to the abbey with Dorothy and he feels a freedom which he had lacked in the outside world. He feels protected in the woods, a plce of refuge which is reinforced by the dearness and closeness of his sister presence. The freedom to be himself and enjoy the beauty and tranquility that nature can provide, in a treasured place which was sacred to him, set away from the city gosssip and fast life, the ironic greetings of people who really dont care; Nor greetings where not kindness is, not all (13l). are all approaches and techniques that Wordsworth uses in order to et his reader into his head and allow the presence and grandeur . The autobiographical fact that Wordsworth and his sister Dorothy returned to live in the Lake District at the end of l799 reinformces how important the locale meant to he and his sister. Wordsworths wish for his sister in this poem is that she be happy and joyous in her surroundings and protect her from the gossip and cruelty of the outside world and that the serenity and calmness of nature keep her at peace; Therefore let the moon/ Shine on thee in thy solitary walk (l35-6). In stanza 4 Wordsworth becomes like a preacher in tone and when he says, That in this moment there is life and food/For future years(65-6) he seems to be teaching the reader a lesson that youth is spent in concrete form. HE alluded to the carnal nature of his youth; (The coarser pleasures of my boyish days/And their glad animalmovements all gone by,) (74-5) and welcomes his appreciation of nature and the caklmness it brings; other gifts/Have followed, for such loss, I would believe(87-8). Youth is eternal in the heart that appreciates the majesty and sublimness of nature is just what Wordsworth is trying to relate in Stanza 4 and his tone changes from descriptive to joyous and appreciative and relates his soul to nature. The sensualness of his return to the Abbey is reflected in lines 26-32; But oft, in lonely rooms, and mid the din/Of towns and cities, I have owed to them,/In hours of weariness, sensations sweet,/(26-32)renews the newness and hope of his youth and reaffirms his unit y with nature. The central description of the poem comes from muted visions of his prior visit to the Abbwy and his reminsceses in the concrete, visceral encompassing freedom of the woods. His reflection upon mans eternity and mortal life are addressed when he says; Until, the breath of this corporeal frame,/And even the motion of human blood/ALmost suspended, we are laid asleep/In body, and become a living soul: (44-47) the word, motion gives notice to the motion and vitality of nature which is eternal and contrasts and contradicts the long-lived life on man on earth. He is trying to reflect, himself on his place in the world in relation to nature, and also to allow the reader to reflect on his position and relation with the world of nature. Burial, return to the earth, part of nature again, the eternal circle of life, to be rejoiced.

Marketing strategies of Burberry

Marketing strategies of Burberry The marketing of the business will focus on providing value to the customers both through the products sold and information provided through online outlets (Schultz and Kitchen, 2000). The basic ploy for Burberry has always been to have a signature trend this is perhaps the most exciting and dynamic part of their management strategy, and they have managed to keep that aspect alive from conception to the modern day products as well (Clancy et al, 2000). One pattern that they have always fallen back on as a signature of their brand has been the distinguishable tartan pattern. This is a huge advantage for a retail marketing plan as having a signature like that can be used very effectively in the displays and designs used to further spread the image of the brand. Furthermore, another major advantage for designing the retail marketing plan for Burberry is that it has an iconic product like the trench coat which can also be used intelligently in retail marketing. The basic idea of the retail marketing plan for Burberry here is to design a marketing mix that will work best with the management techniques already being applied in the company (Day, 2004). The Burberry Group plc is a very popular and successful clothing and fashion line based out of London, UK (Day, 2004). The Burberry brand also incorporates a manufacturing industry for all its clothing as well as relevant fashion accessories for a specific group. Burberry has already made its name retailing their trademarks across branded outlets all over the world and in multi-outlet malls (Finch, 2005). Furthermore, it already has five established brands that are globally recognized, which are: Burberry London the core branding image Thomas Burberry Burberry Brit Burberry Sport Burberry Prorsum (Finch, 2005). SITUATION ANALYSIS The purpose of designing and implementing a retail marketing plan now is to make sure that the overall sales ratio of the Burberry brand increases on the international front. This of course cant without first conducting the SWOT and PEST analysis on the global scale as well. SWOT: The core strength is established brand recognition and established trademark style. Established media and distribution network also adds up to its potency. The major weakness arises as it is a premium product and hence can only aim for upper income families as opposed to the masses with its high price range. It has limited spread in the Asian market. Opportunity would be Chinas booming fashion industry as it could be a great venture. Threat is from newer and cheaper brands offering same product range globally. PEST: There is little pressure politically on the brand. In fact it has support as Queen Elizabeth II and Prince of Wales both have given Royal grants to the brand in the past. The European economic crisis is a great threat to the pricing of Burberry and hence calls for a repositioning of the price rationale. There are very few social limitations in developing countries. The social cultures are very different. The apparels consumed differ demographically and culturally. The technically developed countries are the major markets to enter. The online shopping strategies are easy to implement and expand the shopping platform. OBJECTIVES Business to Customer Objectives: The smart objectives chosen for the retail marketing plan for Burberry are: Creating awareness: The primary aim of retail marketing plan is to make sure that the chosen brand is represented visually to the target audience, hence investing in designing the store or creative magazines, giveaways, etc will be the focus of this marketing plan. Furthermore, the marketing will be far more focused with this approach (Philip and Kevin 2006) Another aim would be to make sure that the retailing allows the customers to discover the product as a must-have which will deflect their attention from the pricing criteria. This can be done through focusing primarily on the product and its quality making the customers believe that they are investing in a product that is worth the price tag (Philip, 2008) The final aim will be to improve the overall percentage of sales for the company both locally and internationally. This will be done through timely, intelligent and cost-aware allocation of resources with the use of innovative management theories that will increase overall profit ratios and sales ratios (Schultz and Kitchen, 2000). Burberrys expansion into Europe would be a smart move particularly fashion locale, Paris and Beijing. Increasing franchising in Japan will be another smart move. The sales percentage anticipated would be at 6% in these countries. Deeper penetration in China by opening 8 stores. More details of sales forecasts are given in the later sections. Management Objectives (B2B): Marketing management is really crucial in all retail marketing plans as its only through the marketing strategies that the retail image can be sold (Joshi, 2005), hence some of the really important marketing management goals must include the following aspects: Consistent analysis of the progress of retail strategies. Recording customers response to retail designs and mediums. Managing personable associations with all complementary partners to accelerate the retail visibility for Burberry as well as conduct word-of-mouth advertising. Engaging not just the customers but also the employees i.e. to keep the motivation levels high in order to guarantee that the quality or intensity of the marketing plan does not falter after the first wave of activities. Keeping the above points in mind retail management goals, locally and internationally, must incorporate the following in the long run: Retain as well as increase the percentage of customers investing in and purchasing the brand (Joshi, 2005) Increase in sales by 6 % in 1st year 10% in 2nd year and 12% in 3rd year Increase revenue by channels Retailing: Increase by 5% through opening of new stores in Beijing and Paris. Licensing: Increase by 7% Leveraging franchise in Japan. STRATEGY Segmentation: The market segmentation for Burberry is every straight forward and can be divided into the following characteristics and personality aspects (Zinderman, 2009): Primary age group: 18-30 years old. Secondary age group: 30-40 years old (Zinderman, 2009) Students and working youngsters Preferably those with a strong sense of style and creative instinct (Zinderman, 2009) Families in the a higher income group i.e. with earnings that allow discretionary expense (Zinderman, 2009) Individuals who are not afraid to stand out in a crowd and single-handedly try to bring about a positive change (Zinderman, 2009) Pricing strategy: Since Burberry is a premium brand with its target audience belonging to the upper middle class, the pricing will complement that stance. Giveaways or small gifts will be priced from 40 pounds and upwards depending upon the intricate design of the gift chosen. Majority of the clothes will be priced between 200 pounds to and upwards of 1000 pounds and more ranging from items like scarves, cap and other smaller items being priced in the low ranges and the trademarked trench coats being priced in the upper ranges. Hence, the tactic of pricing used here is differential. The prices will of course be aimed to be lower than previously recorded by the branded due to the global expansion into economies that are experiencing financial crisis as well. Positioning Burberry as a fashion brand has the following factors that design its positioning and make it stand out from the rest High dependency on the latest and trendiest fashions this is well represented through the use of multiple product brands and lines that are launched in the competitive market. Hence each product line specializes in a certain type of demand which does not impact the quality of the end product either (Ries and Trout, 2000) Investing in the premium luxury accessories and fashion items this is done through the use of old and new license projects conducted with all the relevant business partners (Ries and Trout, 2000) Gap Dashboard The gap dashboard for Burberry can be designed using the marketing metrics. These metrics will be collected after at least a week of the product being open in the POS structure. All the stats will be recorded and then the gap dashboard will be used to conduct monthly comparison and analysis to see how the projected results match the anticipated results and how the progress complements the initial goals of the retail plan. The Gap Dashboard will allow the marketing manager as well as the CEO to assess where the loopholes lie for the inefficient achievement of market goals. The table (Appendix 1.1) shows a hypothetical anticipated result scenario for Burberry under this particular retail marketing plan (Lenskold, 2003). IMPLEMENTATION To complement the above goals, the following tactical strategies must be employed: In Japan, China and Paris: Using the facilities of IT and internet to spread word online using the various social network websites and outlets. This will also present more visual options for the company that could not be employed in other tangible retail activities (Joshi, 2005) Globally: Using the facilities of newsletters (online and offline) along with magazines, booklets, etc to showcase Burberrys creative angles and its past success (Keller, 2002) In Japan, China and Paris: Use sponsorship techniques for arts colleges and universities to scope out the real target market (as explained in the segmentation above) (Keller, 2002) Globally: Similarly, offering internship programs for local art museums and outlets to increase brand awareness (Keller, 2002) Globally: Aim to calculate the levels of customer satisfaction and compare them to prior rates to understand where the strengths and weaknesses of the strategy lay (Keller, 2002) Pricing logic: The prices will not be lowered so much so that they harm the image of the brand but minimal lowering of the prices will be done. The mark-up over the suppliers price will also be lowered than engagements to stay competitive i.e. it will be at around 80%. The brand will not need a penetration price as it does not aim to divert from its designated customer base (i.e. upper income families) and move into the masses. Price slashing and penetration are necessary if and when a brand chooses to expand into the masses. Web Plan Adaption process Using a proper website will be the primary way to market the retail outlet. Social media and the internet will the primary tool of communication in this marketing plan. It is important to note here that two marketing mixes can be used in this retail marketing plan: 1) mass marketing and 2) niche marketing. The social media can be an open call to masses whereas the use of customer relations on the selected outlets and franchises in specific areas would be a result of the niche marketing mix strategy. The following aspects will be highlighted in all social media presentations: A slideshow of all brands and product lines for the customers convenience Updated contact and outlet-location information Membership/ sponsorship and internship details Testimonials from business partners Event details and listings Links to similar businesses (this will be a two-way road where the link to Burberry will be on the links that Burberry lists in its website as well) The Social Media Approach The Retail plan will also aim to use the following social media outlets with similar features as mentioned above: Facebook Twitter For all recent developments and relevant fashion articles related to Burberry or other business partners YouTube For launching short creative films or marketing campaigns to promote the brand Discussion forums open to all customers, employees and management. This will be great to engage customers, make the brand more personable and recording customer response. Store Design Burberry outlet designed from this particular retail marketing plan will aim to have the following personality traits: funky, modern, chic, trademarked (tartan and trench coat patterns). The overall ambience of the outlet will be friendly and courteous. The design will be very open with a lot of natural light. The customer will be given total transparency to the products and their original sources. The aim will be to make every visit be a learning experience for the customer so that the customer leaves being more informed about the brand and how Burberry can represent them in the sea of brands. The store design will be aimed to be proactive in design and construction so that the customers are drawn in and left with a very clear cut image of the brand in their minds when they leave. This will also help word-of-mouth retail branding of the store as well as Burberry (Lenskold, 2003). CONTROL AND MONITORING Sales Forecast There is an expectation of sales to dip during the winter and summer seasons when the weather is uncomplimentary to the product ranges made available by Burberry. The graphs below show anticipated sales (monthly followed by yearly) on four major product lines: handcrafted or hand-stitched apparel, gift items and womens and mens items. The graphs are followed by a table of overall anticipated sales forecasts. Others factors included in the market research included market trends, consumer behaviours and economic conditions. Customer Expectation and Retention Customer Retention and response are very important aspects to assess the success or failure of any or all marketing plans (Patterson, 2008). The customer response suggested in this marketing plan mainly revolves around building strong and personable relationships and sustaining them in the long term. The pyramid below shows exactly that in two circumstances: one when the customers are in a group i.e. on social media and two when the customers are dealt on an individual level i.e. in the outlet or through direct marketing (contingency plan). The former shows a different marketing mix i.e. marketing to the masses whereas the latter shows niche marketing as the chosen marketing mix. Spending on Channels Spending on Channels is expected to range in the following figures. The key channels would be radio and online advertising. They are cheaper are cost effective. All units are in USD. Marketing Expense Budget Channels Year 1 Year 2 Year 3 Radio Advertising 35,000 38,000 44,000 NewspaperMagazine Advertising 45,000 48,500 55,000 Online Advertising 55,000 65,000 70,000 Arts College Sponsorships 25,500 25,500 30,000 Customer Membership Discounts 15,000 15,000 17,000 Internship Offers 20,000 25,500 30,000 Other 15,000 16,000 20,000 (Refer to Appendix 1.7 for approximate costs and selected channels) During the 3rd year the spending has to be increased as the products reach maturity level. It is very important to extensively promote the declining product range. This is also a part of contingency plan. Contingency Plan The contingency plan for Burberry under the current circumstances includes a fresh and approach to the marketing mix that currently exists. The contingency plan must be to revert back to the original marketing techniques. The one that could be most useful is direct marketing. Businesses in the past have made use of direct marketing as a model of complete business or as a complementary to a wider incorporated marketing combination. A number of advantages can be gained from direct marketing by not only sellers but buyers too. Thus, the concept of direct marketing is gaining popularity and recognition. One of the major advantages that I feel a direct marketing plan will achieve is to engage all the parties involved from the manufacturers to the promoters to the web planners to the recruiters to the sales and marketing department. The figure below shows the interconnection of all these departments under the direct marketing plan followed by a table (Appendix 1.3) showing the sales estima tes for this contingency plan. RECOMMENDATION If the constructed plan works efficiently and hit the targets set in next 3 years, then the next major step would be setting up a high-class fashion institute in Paris and Beijing. The name would be Burberry Institute of fashion. Target students will be celebrity children, child artists and employee trainees. Education is a huge business. And this institute will also assist Burberry to showcase its fashion events and creativity development. CONCLUSION The marketing plan is designed to increase the overall performance of Burberry by increasing sales, revenue, brand value and customer satisfaction. References Clancy, K. J. and Kriegafsd P. C. (2000). Counter intuitive Marketing. The Free Press. Day, J. (2004). Burberry doffs its cap to chavs. Guardian.[online] available from [ March 22, 2011] Finch, J. (2005). GUS shareholders to receive Burberry cheque. Guardian News and Media. [online] available from [ March 22, 2011] Joshi, R. M. (2005). International Marketing, Oxford University Press, New Delhi and New York. Keller, K. L. (2002). Strategic Brand Management, 2nd ed. Prentice Hall. Lenskold, J. D. (2003). The Path to Campaign, Customer, and Corporate Profitability. McGraw-Hill Professional. Patterson, L. 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